Bell Bulletin

Global ADT - 1st Edition 2017

Published: 8th June 2017
Source: Bell Equipment


Welcome to the first edition of our new electronic magazine, The Bulletin - Global edition, which focuses solely on our Articulated Dump Trucks. Our aim is to deliver a high quality magazine with a global appeal by choosing a selection of customer stories from some of our major markets as well as news about our latest product and business developments.

A large focus of this edition is on CONEXPO, which was held in Las Vegas in March. This was our second exhibition in the US since the Bell brand returned to the Americas, and the show was extremely positive for Bell in terms of the level of interest shown in our trucks as well as our interaction with dealers and customers. Thank you to those dealers and customers who visited us during the show. You will also read about the northern hemisphere introduction of our B20E Low Ground Pressure truck, a variant of our smaller 20 ton trucks that have historically been successful in South Africa.

In the coming editions we look forward to featuring more of our global customers and hope that you find it interesting to read about their businesses and their experiences with our Bell trucks.


Gary Bell
Group Chief Executive



Insight by Group Chief Executive Gary Bell - P5

CONEXPO wrap up - P6

New Large Trucks strengthen Bell as a global ADT specialist - P8

Bell increases reach of innovative B60E hauling concept  - P10

Financing partnership boosts Bell customers’ competitive advantage - P12

Bell B20E ventures into new territory - P14

Bell Equipment establishes position as safe-tip software forerunner with help from Chepstow Plant - P16

Timber truck - a new concept for log forwarding - P18

No mountain is too high for Chemc Environmental with Bell B30Es - P20

Relationships, intelligent ADT design and a rolling programme of trade-in, delivers success to JoinPoint - P22

Gallagher Group books fleet and relationship with Bell UK - P24

Mawsons and Pipeline Plant Hire take the first E-series ADTs
‘Down Under’ - P26